An effective email marketing strategy should be focused on building a strong relationship with your audience. This can be achieved through a number of steps, including:
Competitors Analysis
It is essential to look into your competitors’ performance before developing your own plan. You can start by looking at industry trends and general information about your rivals’ products and services. Also, you should examine your competitors’ email marketing strategies, both successful and less successful examples. In this way, you will be able to properly position yourself in the marketplace and set the right tone for your own marketing efforts.
Target Audience Analysis
The primary audience for your email marketing campaign is obviously your target customers, but you should also consider other groups that might be interested in your products or services. These could be people that are likely to want your product, but have not yet heard of you. Your goal is to expose your product or service to as many people as possible, so consider all of your target customers, but also think about other groups that could be interested in your product or service.
Product Analysis
Once you have determined your target audience, you can proceed to analyze your product. Do you have something unique and differentiated? Is there a category deficit or excess? These are all questions that you need to answer before you can devise an effective plan to market your product. In some instances, a unique selling proposition can be your selling point, but it can also be your product’s features.
Media Plan
This is simply the plan to reach your target audience, which includes the types of platforms and themes that you will use to reach them. The term “marketing mix” is often used to describe the combination of platforms and media that you will utilize to reach your target audience.
Campaign Design
The final step in the development of your marketing strategy is to design your email campaign. You will need to consider the type of content that you will use, distribution lists, dynamic subject lines, and more. The key points to keep in mind are that you should use a combination of text, images, and video content.
Once you have developed and tested your strategy, you can proceed to develop your plan of attack. You will need to determine the key performance indicators that you will use to track the effectiveness of your efforts.
